About the Designer– From Anthropology to fashion
Mehr Alejandro was born and raised in San Clemente, California. While engaged in anthropological research he became aware of wastefulness and inhumane nature of fashion industry. Inspired to make a change, he and brother, Philippe Zarif launched MULCH California, the underground brand with wicked taste and uncompromising standards for ethical garment construction.
MULCH California the brand was founded in 2016, having spent the previous 3 years learning, creating and tailoring custom make clothing for high-end clientele. Mehr Alejandro wanted to create something new, a brand of responsible clothing, with all the quality and craftsmanship of vintage tailoring combined with functional, relaxed and progressive style of modern California.